Customized Self-Employment Part 4: Business Planning

Course Code: REL-IDD-GHA-CSE4-V2

Hours: 1.5

Type: Online Course

Content Expiration Date: 2/28/2025

Learning Objectives:
Discuss at least three reasons for developing a written business plan
Name the “Three C’s” of a business description and how they affect a marketing plan
Identify the “Four Ps” of the Marketing mix and why they are important.

Outline:
Section 1: Introduction About This Course Learning Objectives Section 2: An Introduction to Business Plan Development Geri’s Gems Customized Self-Employment Building a Strong Foundation for Business Success Planning the Journey Charting a Direction for the Business Why is a Business Plan Important? Being “Business-Like” Fears About Business Planning Steps in the Business Planning Process Format for the Business Plan Parts of the Business Plan Meet Paul Summary Section 3: The Business Planning Process Business Planning Map Supporting the Person Through the Planning Process It Doesn’t have to be Overwhelming! Writing It All Down Steps One Through Three of the Business Planning Process - Step 1: Product or Service Description - Step 1: Who, What, When, Where and Why - Step 2: The “3 C’s” - Step 2: Using the 3 C’s - Step 2: “Capabilities” Questions - Step 2: More on Capabilities - Step 2: Dorrie’s Coffee Cart - Step 3: Marketing Mix - Step 3: Targeted Marketing - Step 3: Determining Target Market - Step 3: Pricing - Step 3: Different Marketing Options - Step 3: Distribution and Promotion - Step 3: The 4P’s of the Marketing Mix Match-Up Time Summary Section 4: Put Into Practice Using What You Learned Creating Your Own Work Portfolio Section 5: Course Summary Course Summary Contact the Authors References Congratulations

Instructor: Beth Keeton, MS

Beth Keeton is the Executive Director of Griffin-Hammis Associates. For the last 20 years, Beth has provided extensive training and technical assistance on systems change, customized employment, self-employment, systematic instruction, and benefits analysis. She developed the first national certification training curriculum for customized self-employment, collaborated with the Workforce Innovation Technical Assistance Center on the development of Core Features of Quality Supported Employment, helped pioneer the creation and use of the three Customized Employment Fidelity Scales, and is currently service the Principle Investigator on a five-year innovative self-employment training initiative funded by the Rehabilitation Services Administration. Beth co-wrote Navigating Government Benefits & Employment: A Guidebook for Veterans with Disabilities and is a co-author of Making Self-Employment Work for People with Disabilities. She earned her master’s degree from the University of Oregon in 1996. 

Instructor: Cary Griffin, MA

Cary Griffin is a Senior Partner at Griffin-Hammis Associates, a full service consultancy which specializes in building communities of economic cooperation, creating high performance organizations, and focuses on disability and employment. Cary maintains a strong relationship with the Rural Institute at The University of Montana, where he served as Director of Adult Community Services & Supports. He is the former Executive Director of the Center for Technical Assistance & Training (CTAT) in Denver. Cary provides training to administrative and direct service level professionals in the rehabilitation field; consultation to businesses and rehabilitation agencies regarding the employment of individuals with significant disabilities; conducts field-initiated research & demonstration; provides family & consumer case consultation; develops resources; and organizational development. Recently, Cary has been instrumental in designing self-employment protocols and training for individuals, agencies, and states.

Instructor: David Hammis

David Hammis is Senior Partner at Griffin-Hammis Associates, a full service consultancy which specializes in building communities of economic cooperation, creating high performance organizations, and focuses on disability and employment. David maintains an ongoing relationship with the Rural Institute at The University of Montana, where he served as Project Director for four employment and Social Security outreach training and technical assistance projects, and now serves as an Organizational Consultant for the Rural Institutes Rural Entrepreneurship and Self-Employment Expansion Design Project. Dave works with organizations nationally and internationally on benefits analysis, supported employment, supported entrepreneurial employment, and employment engineering.

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Course Delivery Method and Format
Asynchronous Distance Learning with interactivity which includes quizzes with questions/answers, and posttests.